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Beyond Fast Food: Why Franchising Is More Than French Fries

When people hear the word franchising, many automatically think of a McDonald’s, a Chick-Fil-A or some kind of food establishment.  It is no secret that running a restaurant is hard work with small margins, so it can make it easy for someone to dismiss the idea of running a franchise concept strictly due to this common word association.

If people really knew how vast and diverse franchising was, minds could be changed overnight.  With this recent surge of people looking to escape their corporate jobs and finally take control of their own destiny, exploring the world of franchising could potentially be a perfect next chapter.  

Here we will explore the top reasons why franchising is so much more than flipping hamburgers, and the new kind of freedom it could offer.

You Can Be Your Own Boss

Starting your own business is no easy feat – especially if you are looking to do it from scratch.  It takes quite a bit of capital and proof of concept to even get the wheels in motion.  This is usually what stops people from even starting because that thought alone can become quite overwhelming.

Franchising, however, allows you to be in business for yourself, but not by yourself.  Yes, while that is still the case if you were to buy into a McDonald’s – however, there are so many more concepts outside of food and beverage that don’t require you to step foot in a building or even have a significant amount of cash on hand. 

Franchise businesses run the gamut, and there are concepts for any kind of interest.  Whether your passion lies in helping people or working with animals, these concepts can get started for less than a $100K with taking only a few months to open – all while you get to call the shots.

Alter Your Financial Trajectory

There is a phenomenon happening right now, in what many are calling The Great Resignation.  This mass exodus of people is composed of people who are burned out at their corporate jobs in search of greater flexibility and better pay.  The pandemic did a number on everybody, and people are leaving their jobs in massive numbers.  They have quickly realized that they don’t have to work the grueling hours for a job that barely gets the bills paid.

A franchised business grants you the opportunity to decide what your income looks like – potentially altering your future financial trajectory.  Because franchised concepts are built on tried-and-true systems, this creates the opportunity to build and scale your business on your terms, and at a much faster rate.  Also, many concepts do not require brick-and-mortar locations, like fast food restaurants, making these business models with lower overhead.

Prioritize What Matters the Most

The big reason many people investigate owning their own business is the flexibility it provides.  Because you are in charge, you get to decide how to allocate your time because you know what your business needs to be successful.  This is not necessarily the case if you are building a startup, as it takes quite a bit of time to prove that it is a sustainable concept.  

Great news - franchise systems have already done the leg work, and all you need to do is follow the model.  There is a franchise that can fit every kind of need – whether you are looking for more time with your family, or just don’t like long days, there is a fit out there for everyone that looks nothing like a restauranteur’s hours.

Rethinking the Franchise Model

The world of franchising is vast, diverse, and goes so far beyond French fries.  From greater financial freedom to flexibility, the portfolio of opportunities is endless. 

 If you are looking to explore how franchising might be a fit for you, I would love to set up a time to discuss.  I work with anyone seeking to explore business ownership no matter what stage they are in their entrepreneurial journey.  


3/20/2022